Ashley DeMartino is the owner of aMd clay, a ceramics practice that brings the touch of the maker into the home and establishes a connection with the user. Her work focuses on the combination of functionality and elegance, highlighting botany and the roots of natural development. For this logo it was integral to encapsulate the essence of her work into a quick but succinct impression she could brand herself with.
Once we established the vision she had, I collected imagery and typography that carried the visual connotations we were aiming for, and set to work. The design process for this logo included two rounds of revisions narrowing down the typographic combinations and color aesthetics that felt the most accurate to her brand, and then finalizing the final set of logos she would be using.